Have you ever got to a point where you were looking for a specific piece of product information to share to a customer and couldn’t find it? You probably started looking for it on a server, an email archive, a … Continue reading “How to Simplify Delivery of Product Information ?”
In the past years, major corporations have invested to grasp B2B e-commerce market share. Alibaba not only connects Chinese exporters with companies all around the globe, but is aiming at diversifying its suppliers outside of China. Amazon has its marketplace … Continue reading “E-commerce Is Heading Towards Your Industry!”
If you are reading this, you already know all about lean manufacturing. But what you might not know is that it’s now influencing the way companies are approaching their market strategies and tactics. Here are 5 key points of lean … Continue reading “What Lean Marketing Has to Do With Lean Manufacturing?”
Moving images have great appeal… I don’t think you need to be convinced. Video is the ultimate promotional tool on the Web and is one of the most shared media. In recent years, we saw a rise in popularity of … Continue reading “THE POWER OF GIF!”
Have you ever had difficulty explaining the full scope of your offer to your customers? Are you always repeating the same information when telling the extent of your services to your prospects? Do you feel like you would need to … Continue reading “HOW TO MAKE CASE STUDIES THAT CONVERT AND ARE COMPELLING ?”
Calls to action are everywhere. You see them every day, and there’s a good chance you don’t even notice them any more! They’re all over websites, online stores, newsletters, in all sorts of shapes and sizes, and they should be … Continue reading “HOW TO WRITE AN ATTRACTIVE CALL TO ACTION ?”
So you’ve decided to get into this whole “Web 2.0 Marketing” game and build up your digital community. You’d like to know how to apply these techniques in your company. In this blog post, we go over the easiest strategies … Continue reading “How to Take Advantage of Web 2.0 Marketing and Build a Digital Content Strategy?”
Generally, cold calling is frowned upon. Don’t you hate being interrupted by a phone call asking you to take part in a survey set up by a business you’ve never heard about on something you’ve never really thought about? All … Continue reading “WHY IS COLD CALLING STILL A GOOD THING IN B2B ?”
Companies are often skeptical, wondering if 2D animation or mascots would really be a good fit for their business. In many cases, they are! Indeed, they have a huge outreach capacity, and the technology is now accessible, so it reduces … Continue reading “8 Reasons to Use a 2D Mascot for Your Branding”
Adviz is a content development and media integration agency that supports small or medium-sized enterprises (SME) since 2013. But it also has a frosted side, as clearly demonstrated by the “Golden Beard” project (or “Barbe d’or” in French). It’s a … Continue reading “GOLDEN BEARD: THE LONG JOURNEY OF AN INTERACTIVE COMIC BOOK”
Back in fall 2015, I was pleased to participate in an economic mission held in Mexico City. Unfortunately, I didn’t get to shake hands with our Prime Minister. 🙁 The broad goal was to build bridges between businesses from here and … Continue reading “ADVIZ TAKES PART IN THE 2015 QUEBEC-MEXICO ECONOMIC MISSION”
