École de sténographie judiciaire du Québec

Communication strategy, Graphic design, Web design

HIGHER ENROLMENT AT THE ÉCOLE DE STENOGRAPHIE JUDICIAIRE DU QUÉBEC

ADVERTISING CAMPAIGN AND SOCIAL MEDIA MANAGEMENT

BACKGROUND

IF I WERE TO ASK YOU TO NAME A CAREER OF THE FUTURE, IT’S UNLIKELY THAT YOU WOULD HAVE THOUGHT OF COURT REPORTING.

Maybe, like many others, you didn’t even know that was a job. We were tasked with designing and implementing an online advertising campaign for the École de sténographie judiciaire du Québec (ÉSJQ) to demystify the court reporting profession (also known as stenography or shorthand reporting) and get people to enrol into the training program.

THE PROJECT

1. ANALYSIS

Studying target audiences for ÉSJQ communications on social media.
Deciding on an advertising strategy, a media plan and a budget

2. COPY-WRITING

Writing video concepts, ads and social media publications

3. VIDEOS

Producing a series of promotional video capsules to be shared online
Creating video capsules to demystify the profession
Optimizing effectiveness (and costs) by shooting both the interviews and the ad on the same day.